Please scroll down for three brief case histories
Kingston, PA, Carrols Restaurant in the Wake of Hurricane Agnes
Situation
Hurricane Agnes devastated Kingston/Wilkes-Barre, PA, leaving residents without food, water, fuel, or electricity. Carrols' Kingston restaurant was flooded, but Scranton and Wilkes-Barre units had been spared.
Action
Collaborated with PA National Guard, unaffected Carrols, area supermarkets and local governments to open a free public feeding station at the Kingston Carrols just three days after flood waters receded. Hand-delivered press releases daily to Scranton/Wilkes-Barre media.
Result
Fed more than 50,000 people free in first two weeks of operation, then Red Cross took over. Upon regular reopening two months later, Carrols' sales immediately surpassed those of nearby McDonalds which had been dominant, and Carrols retained market leadership thereafter.
Hurricane Agnes devastated Kingston/Wilkes-Barre, PA, leaving residents without food, water, fuel, or electricity. Carrols' Kingston restaurant was flooded, but Scranton and Wilkes-Barre units had been spared.
Action
Collaborated with PA National Guard, unaffected Carrols, area supermarkets and local governments to open a free public feeding station at the Kingston Carrols just three days after flood waters receded. Hand-delivered press releases daily to Scranton/Wilkes-Barre media.
Result
Fed more than 50,000 people free in first two weeks of operation, then Red Cross took over. Upon regular reopening two months later, Carrols' sales immediately surpassed those of nearby McDonalds which had been dominant, and Carrols retained market leadership thereafter.
UMS Group Corporate Brochure, Annual Client Seminars
Situation
UMS Group, a NJ based consultant to the power generation industry, had grown by building a solid reputation for profit-enhancement and value-harvesting for electric utilities. The company wanted to broaden its market and its customer base to reflect their international business model.
Action
Worked closely with the owner and with senior management to develop and implement a comprehensive strategic communication plan, reaching global UMS Group markets with brand new collateral, videos, and PR.
Result
Created UMS's first-ever capabilities brochure. Produced documentary-style videos of two annual client seminars. Wrote and issued press releases to international media. This resulted in substantial profitable growth for UMS Group in Europe, Australia, Latin America, and the U.S.
UMS Group, a NJ based consultant to the power generation industry, had grown by building a solid reputation for profit-enhancement and value-harvesting for electric utilities. The company wanted to broaden its market and its customer base to reflect their international business model.
Action
Worked closely with the owner and with senior management to develop and implement a comprehensive strategic communication plan, reaching global UMS Group markets with brand new collateral, videos, and PR.
Result
Created UMS's first-ever capabilities brochure. Produced documentary-style videos of two annual client seminars. Wrote and issued press releases to international media. This resulted in substantial profitable growth for UMS Group in Europe, Australia, Latin America, and the U.S.
BuilderWerks® Voice-activated
Jobsite Communication Management System
Situation
Florida-based IntoText created the first voice-activated communication management system for construction superintendents and other jobsite personnel, virtually eliminating their administrative paperwork in both the field and the office. The company wanted cost-effective ways to tell the BuilderWerks story to an industry mired in a recession.
Action
Result
Qualified leads quintupled. Customer base nearly tripled. Sales pipeline went from negligible to enviable. The company had a feature article on BuilderWerks in a major national magazine and several regional publications. IntoText was then able to justify a substantial increase in its marketing and PR budgets.
Florida-based IntoText created the first voice-activated communication management system for construction superintendents and other jobsite personnel, virtually eliminating their administrative paperwork in both the field and the office. The company wanted cost-effective ways to tell the BuilderWerks story to an industry mired in a recession.
Action
- Comprehensive marketing plan
- Improved trade show presence
- Integrated corporate identity
- First-ever sales literature
- Testimonials video
- Streamlined product demo
- Broadcast e-mails
- Direct mail
- Telemarketing
- Public relations
- Website enhancements
Result
Qualified leads quintupled. Customer base nearly tripled. Sales pipeline went from negligible to enviable. The company had a feature article on BuilderWerks in a major national magazine and several regional publications. IntoText was then able to justify a substantial increase in its marketing and PR budgets.